I have 21 years’ experience in the web, digital media, communication and IT industry with extensive knowledge of idea conceptualisation, solution identification, project delivery and the complete digital media lifecycle. Adaptable. Flexible. Knowledgeable.

Free resources and goodies


What is content design?

Good content design can help your users find the information, or complete a task, quicker and easier meaning they are likely to be less frustrated. It should be based on research, user behaviour, analytics and Read more…

Web Development

Free CSS sitemap tool

This a great little tool! Slickmap CSS is a free, simple, stylesheet for displaying a sitemap directly from HTML unordered lists. No software needed and includes clickable URLs. For simple(ish) websites you no longer need Read more…

Communication and Marketing

Persuasion Funnel

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) Read more…