I have 21 years’ experience in the web, digital media, communication and IT industry with extensive knowledge of idea conceptualisation, solution identification, project delivery and the complete digital media lifecycle. Adaptable. Flexible. Knowledgeable.

Free resources and goodies

Communication and Marketing

Persuasion Funnel

AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) Read more…

Design and Branding

Human Centred Design

Human Centred Design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the Read more…