I have 24 years’ experience in the web, digital media, communication and IT industry with extensive knowledge of idea conceptualisation, solution identification, project delivery and the complete digital media lifecycle. With a clear eye for detail, strong organisation skills, the ability to learn quickly and keen to be challenged, I am adaptable, flexible and knowledgeable.

Free resources and goodies

Tips for effective UX writing

UX writing helps guide users, helps them interact with your product and ultimately complete their desired action. Be concise Avoid long blocks of text Avoid double negatives Begin with the objective Use specific verbs whenever Read more…

Sensory words

The phrase painting pictures with words is often used to describe vivid imagery. But the strongest imagery is not only visual; it often appeals to two or three different senses. Sensory words are more powerful and memorable Read more…

Types of transition words

Transition words can be divided into several categories, based on the type of transition you want to make. There are often several words available for one transition. Sometimes they mean the same, sometimes there are Read more…