Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page.

  1. Disavow negative backlinks
  2. Optimise your landing pages
  3. Find your competitors high performing content, create something better and then promote it
  4. Use infographics
  5. Create videos
  6. Create your own keyword or phrases that are unique to your business
  7. Make the most of your highest performing pages
  8. Create rich cards
  9. Optimise for voice search
  10. Research, test, research, test and test again!