Persuasion works best when it’s aimed at a simple, clearly defined, outcome. Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know and can use in their daily lives. Social proof We do what other people do Liking We listen more to people we like Read more…
You don’t need to use long and fancy words. Simple words are so much better. Primary We learn simple words first and remember them for the rest of our lives Strong Simple words are simple and reliable Honest Simple words are based on honesty and truth Clear Simple words have Read more…
The simplest type of headline simply says what the product is and what it does. The basic formula is [Product] is a [description] that helps you [action]. For example, Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. … and that’s Read more…
Context marketing aims to deliver the right content to the right person, in the right place and at the right time. Context marketing is about giving people useful, relevant content, at the point in the buying journey when they are likely to be most interested. To deliver great context marketing Read more…
Content repurposing is changing content you have already created so it fulfils a new purpose, a different goal or appeals to a new audience. You are trying to stretch, and exploit, your valuable content so it goes as far as possible. Benefits of repurposing content By repurposing content, you can Read more…
Purpose The first principle is the purpose. There needs to be a reason for what you’re doing. Think about what is the problem or challenge you’re trying to solve? what does success look like? How will it be measured? what experience do you want your users to have? what research Read more…
Professional content design services for businesses in Devon, Cornwall, and beyond For 27 years, I’ve helped companies engage their audience and get results through expertly designed content. If you’re ready to start creating content that is effective and engaging, please fill out the contact form to get in touch. What Read more…
Good content design can help your users find the information, or complete a task, quicker and easier meaning they are likely to be less frustrated. It should be based on research, user behaviour, analytics and feedback. A content designer helps formulate creative ideas and content strategies for all digital channels. Read more…
Copy writing is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. This guide is for entrepreneurs, founders, marketers, bloggers, or anyone else who needs to write copy to reach a larger Read more…
If you’re looking for help to conduct a content audit then you might find the following free resources useful.