The difference between features and benefits is simple.
Features
- Features are facts about products or services; they add credibility and substance to your sales pitch
Benefits
- Benefits give customers a reason to buy because they explain how your product or service improves their lives
So what?
- To translate features into benefits, answer the question “So what?”
For example
This bed has a strong wooden frame. So what? It won’t break each time you lie down and go to sleep (or whatever else you might do)
Persuasive copy requires a mix of features and benefits.