The marketing mix definition is about putting the right product in the right place, at the right time and at the right price. If you’re looking for marketing mix information then you might find these resources useful.
Marketing Mix 4 P’s to 4C’s
Marketing Mix 4 P’s
Marketing Mix 7 P’s
Original author / source: MarketingMix / Wikipedia
Marketing and Communications Plan template headings
- Brief summary
- Relevant reference documents
- Main audiences
- Objectives
- Marketing mix (product, promotion, price, place, people)
- Key messages
- Communication principles
- Situation analysis (SWOT)
- Phases and dates
- Delivery channels
- Stakeholders (audience, message, importance, channels)
- Risks (risk, mitigation)
- Evaluation
- Campaign activity planner (when, audience, activity, responsible, estimated cost, measure of success, who)
- Social media messaging
