If you’re looking to write a press release then you might find the following structure useful.
- Who
Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit? - What
What is new? - Why
Why is this important news — what does it provide that is different? - Where
Where is this happening/is there a geographical angle/is the location of business relevant? - When
What is the timing of this? Does this add significance? - How
How did this come about?