Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service.

  1. Explain the problem/scenario
  2. Link the problem/scenario to the reader’s current situation
  3. Position the product as the solution
  4. Convince the reader to choose your product
  5. Contain a call to action that encourages the reader to do something

Original author / source: Copywriting Made Simple

David Hodder - Content Design Banner
Categories: Content