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David Hodder

  •  About me
  •  What I do
  •  Portfolio
    •  Commissioning (Digital) at Plymouth City Council
    •  Corporate Web Manager at Plymouth City Council
    •  Web and Digital Media Manager at Devon and Cornwall Police
    •  IT Training and IT Project Manager at Brymon Airways / British Airways
    •  Project Assurance at North Somerset Council
    •  Intranet Project Manager at Comair (South Africa)
    •  Sales Advisor at PC World
    •  Internet Author at University of Exeter
    •  Internet Author / Webmaster at PAA Journal
    •  Promotions Assistant / Webmaster at University of Plymouth
  •  Free resources
    •  AI
    •  Content
    •  Communication and Marketing
    •  Digital Marketing and SEO
    •  Design and Branding
    •  Email
    •  Internal Communications
    •  Project Management
    •  Social Media
    •  Web Development
    •  Web and Digital Management
  •  Photography
  •  Contact me

Published

Project Management

6 prioritisation methods to improve focus and productivity

When your to-do list keeps growing, it can be hard to know where to start. You may feel busy all day but still end the day without making real progress. Task prioritisation helps you focus on the work that truly matters. This guide explains six proven prioritisation and productivity methods. Read more

By Published, 3 months04/01/2026 ago
Communication and Marketing

The 4MAT Framework

The 4MAT Framework is a powerful instructional design model. Learn how to use its four quadrants to create lessons and presentations that captivate every learning style. The 4MAT Framework at a glance What it is An instructional design model that guides learners through a four-step cycle, ensuring all learning styles Read more

By Published, 6 months29/10/2025 ago
Digital Marketing and SEO

The IDEAL Content Marketing Framework

The IDEAL Content Marketing Framework is a five-step process that ensures your content marketing efforts are strategic, targeted, and effective. The acronym IDEAL stands for: This framework is designed to be flexible, allowing you to adapt it to your specific needs, whether you’re running a small blog or managing a Read more

By Published, 1 year20/02/2025 ago
Digital Marketing and SEO

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

Introduction: Why E-E-A-T should matter to you E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These four pillars represent a framework that Google uses to evaluate the quality of web pages. While not a direct ranking factor in the traditional sense, E-E-A-T strongly influences how Google’s algorithms perceive and rank Read more

By Published, 1 year14/02/2025 ago
Project Management

Cheat sheet for project retrospectives

A project retrospective is a structured meeting held at the end of a project or a project phase, during which team members gather to reflect on the completed work. The main purpose is to identify what went well, what didn’t go as planned, and how processes can be improved for Read more

By Published, 2 years14/06/2024 ago
Project Management

Common and alternative stand-up meeting questions

A stand-up meeting is a short, daily meeting (usually around 15 minutes) where the team gathers to discuss progress, identify roadblocks, and prioritise work for the day. The typical questions asked during a stand-up meeting follow the “Three Cs” format: In addition to the Three Cs, other questions might be Read more

By Published, 2 years08/01/2024 ago
Communication and Marketing

48 famous Zig Ziglar quotes

Zig Ziglar was an American author, salesman, and one of the most renowned motivational speakers of his time.  Here are some of Zig Ziglar’s most famous 48 quotes, ordered based on a combination of their popularity, impact, and embodiment of his core philosophies: Motivation and personal growth quotes Goal setting Read more

By Published, 2 years08/01/2024 ago
Communication and Marketing

Persuasion and the 6Ps of effective copywriting

Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help runners with knee pain. Pain Know specific negative emotions that your audience is experiencing. Pain Read more

By Published, 2 years04/01/2024 ago
Project Management

How to be a good manager if you’ve never been a manager before

Being a good manager for the first time can be exciting, but it is daunting and terrifying for most people. However, we’re all humans and you cannot expect to be an expert in something you have never done before. At some point, you will fail. Everyone does. However, remember to Read more

By Published, 2 years04/01/2024 ago
Project Management

Feature to benefit convertor

In simple terms, a feature usually describes what a product or service does. A feature explains why a product or service is valuable to the user. Feature Example A smartphone with a 6.7-inch OLED display, 5G connectivity, and a long-lasting battery. Benefit Example The 6.7-inch OLED display offers an immersive Read more

By Published, 2 years04/01/2024 ago

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