Copy writing is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.
This guide is for entrepreneurs, founders, marketers, bloggers, or anyone else who needs to write copy to reach a larger audience and sell more effectively. If you’re writing copy to sell more online or to get more people to follow you, then this guide is for you.
- The Definitive Guide to Copywriting (125 page PDF document)
Original author / source: Neil Patel and Joseph Putnam