The difference between features and benefits is simple.


  • Features are facts about products or services; they add credibility and substance to your sales pitch


  • Benefits give customers a reason to buy because they explain how your product or service improves their lives

So what?

  • To translate features into benefits, answer the question “So what?”

For example

This bed has a strong wooden frame. So what? It won’t break each time you lie down and go to sleep (or whatever else you might do)

Persuasive copy requires a mix of features and benefits.

Categories: Content