- Digital content template, (1 page Word document)
Structure
A page should be structured in the following way – include only those elements deemed necessary.
What, Why, How, Where, When and Who
A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, why, how etc. The call to action, or transactional element, should be as high up the screen as possible and within the how section.
Parent page
Page URL
Page HTML title (40 to 70 characters)
Page title (H1)
Summary (150 to 160 characters)
Categories
Tags
A-Z title
Related content
External links
Content
Title
Sub Heading
Section Heading
Bold
{Requirements within brackets, insert Google Map for example}
Further information