Successful internal communication within an organisation might encompass many things but it can be summarised by 4 simple bullet points.

Engage and be relevant

Communication should be engaging and relevant so that people actively want to read and search for the information you create and publish.

Promote all aspects of accessibility

Make your information accessible so that everyone can read it and so that it is easy to find.

Communication and engagement are different

Understand the difference between communication and engagement. Communication is about informing and engaging is about a two-way conversation.

Encourage curiosity

Encourage staff to be curious and explore. The more they find, the more they will know.

3 additional questions you should always ask

When you are creating content for your internal communication channels, always ask yourself these 3 questions:

  1. What do people need to know?
  2. What do we want them to do?
  3. How do we want them to feel?

If you’re looking for 3 bonus questions to ask, try these:

  • How do I?
  • Where do I?
  • Who do I?

For example, if a member of staff wants to book a meeting room, then their questions might be:

  • How do I book a meeting room?
  • Where do I book a meeting room?
  • Who do I need to contact to book a meeting room?

In other words, it’s just a case of going back to the basics of who, what, where, when, why and how.

David Hodder - Internal Communications Banner