PESO model

Published by Published on

PESO stands for paid, earned, shared, owned and is a way to segment marketing channels into discrete groups.

PESCO Model

PESCO Model

Categories: Communication and Marketing
Tags:

Related Posts

Communication and Marketing

48 famous Zig Ziglar quotes

Zig Ziglar was an American author, salesman, and one of the most renowned motivational speakers of his time.  Here are some of Zig Ziglar’s most famous 48 quotes, ordered based on a combination of their Read more…

Communication and Marketing

Persuasion and the 6Ps of effective copywriting

Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help Read more…

Communication and Marketing

USP (Unique Selling Proposition) statement generator

A USP, or Unique Selling Proposition, is a marketing statement that differentiates a product or brand from its competitors. It’s essentially what makes your business or offering special and desirable compared to others in the Read more…