Pestle Analysis is a tool that is used to identify and document the key drivers of change. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors.

  1. Political factors
    Trading policies, Government changes, Shareholder and their demands, Funding, Governmental leadership, Lobbying, Foreign pressures, Conflicts in the political arena
  1. Economic factors
    Disposable income, Unemployment level, Foreign exchange rates, Interest rates, Trade tariffs, Inflation rate, Foreign economic trends, General taxation issues, Taxation changes specific to product/services, Local economic situation and trends
  1. Social factors
    Ethnic/religious factors, Advertising scenarios, Ethical issues, Consumer buying patterns, Major world events, Buying access, Shifts in population, Demographics, Health, Consumer opinions and attitudes, Views of the media, Law changes affecting social factors, Change in Lifestyle, Brand preferences, Working attitude of people, Education, Trends, History
  1. Technological factors
    Technological development, Research and development, Trends in global technological advancements, Associated technologies, Legislation in technological fields, Patents, Licensing, Access into the technological field, Consumer preferences, Consumer buying trends, Intellectual property and its laws, How mature a certain technology is, Information technology, Communication
  1. Legal factors
    Employment law, Consumer protection, Industry-specific regulations, Competitive regulations, Current legislation home market, Future legislation, Regulatory bodies and their processes, Environmental regulations
  1. Environmental factors
    Ecological, Environmental issues, International, National, Stakeholder/ investor values, Staff attitudes, Management style, Environmental regulations, Customer values, Market value