If you’re looking to write a press release then you might find the following structure useful.

  • Who
    Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit?
  • What
    What is new?
  • Why
    Why is this important news — what does it provide that is different?
  • Where
    Where is this happening/is there a geographical angle/is the location of business relevant?
  • When
    What is the timing of this? Does this add significance?
  • How
    How did this come about?