The 3×3 hashtag strategy is associated with what your product or service is, who it is for, and what problem it solves.
In other words, it focuses on the what, who, and why.
For example, let us assume that you sell t-shirts for larger men.
- For the audience, your hashtags could be #largemen, #bigman, #dadbod, etc.
- For the product or service, your hashtags could be #tshirts, #vests, #summerclothes, etc.
- For the problem it solves, your hashtags could be #staycool, #findtheperfecttshirt, #cheaptshirt, etc.
The order of your 3×3 hashtag can be rearranged to suit your message.
For example, problem, what, and who work just as well as what, who, and problem.