Content and search engine optimisation (SEO) go hand-in hand as the keywords you use in your content determine whether search engines like Google will find it. Having a robust content
marketing strategy is vital for you to generate more traffic to your site and eventually gain new leads.

  1. Set your goal
  2. Understand your audience
  3. Define the topics and build the content structure
  4. Research keywords
  5. Set-up an editorial calendar
  6. Create and publish content
  7. Measure your content

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