Communication and Marketing
The periodic table of content marketing
An overview of the key elements of content marketing. Original author / source: EConsultancy
Communication and Marketing
Pestle analysis summary
Pestle Analysis is a tool that is used to identify and document the key drivers of change. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. Political factors Trading policies, Government changes, Shareholder and their demands, Funding, Governmental leadership, Lobbying, Foreign pressures, Conflicts in the political arena Read more…
Internal Communications
20 guiding principles for internal communications
Strategic internal communication helps a business achieve its objectives. That’s what it does. Effective communications are those that produce meaningful results and they can be a competitive differentiator. There are costs associated with communicating, but there can be costs associated with not communicating as well. Internal communication professionals seek cost-effective Read more…
Web and Digital Management
Website governance
Governance is a process for managing your website in a controlled way – it helps to stop the unexpected, and unwanted, problems occurring. 4 Primary Activities of Web Governance Web Governance Framework Poster Web Governance Infographic Original author / source: Shane Diffily
Content
Free web content production calculator
Use this calculator to estimate the effort you’ll need to produce a certain number of newly written pages for your website. Web content production calendar (Excel document) Original author / source: Shane Diffily
Design and Branding
Free branding and visual identity resources
If you’re looking for branding and visual identity inspiration then you might find the following resources useful. 6 things to put in your design guide right now
Project Management
Discover, Define, Design, Develop, Test, Deploy and Review project life-cycle diagrams
If you’re looking for project management diagrams then you might find the following free resources useful. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7
Content
News and journalism notes
Definition of news “It is not news if a dog bites a man, but it is news if a man bites a dog” (John B. Bogart, city editor of New York Sun, 1882, quoted in Randall, 2011). “News is the unusual. It is something fresh, something people have not heard Read more…
Social Media
Social media acronym
A quick handy graphic and acronym if you’re looking to be more social media savvy. It does exactly what it says on the tin! Original author / source: Flickr and used under the Creative Commons license.
Digital Marketing and SEO
7 simple ways to build a buzz around your new website
Great article from Web Designer Depot entitled ‘7 simple ways to build a buzz around your new website’ that makes a lot of sense if you follow their simple steps. Tell a compelling story Every business has a story. How did you get started? What do you do? What’s your value? Read more…