Neil Patel is a digital marketing expert and produces many useful resources to help everyone. These are some of the documents I have downloaded and find most useful on a day-to-day basis. SEO Content Marketing Sales Misc
Content design is not just about words on the page. It’s the links, the images, the format it’s in. And it’s not just about designing a specific page – it’s about creating a whole user journey. Future Learn run a free Introduction to Content Design online course, linked to the Read more…
Service Design Tools is a collection of free tools and tutorials that can help you tackle complex design challenges. Tools include, for example: Brainstorming Business Model Canvas Card Sorting Concept Walkthrough Diary Study Ecosystem Map Emotional Journey Empathy Map Evaluation Matrix Experience Principles Experience Prototypes Hypothesis Generation Interview Guide Issue Read more…
Use these 10 links to help you match your font and design requirements. Experiment with different options and get the best combination for your project. Font Joy Font Combinations Library Font Pair Canva’s Font Combination Generator Mixfont Typ.io Font Pairing Lists Google-Type Typotheque Font Combinator Typespiration Adobe Font Packs
GOV.UK have spent a substantial amount of time understanding users and recommending strategies website owners should implement to help make their websites accessible. The four basic principles are that websites should be: perceivable operable understandable robust By focusing on the 4 principles of accessibility, not technology, the emphasis is on Read more…
Digital icebreakers are a fantastic way of bringing a team of people together. An ice breaker is a game or activity that you can do with the members of your team to get to know each other better and stimulate conversation. You might use one to get to know a Read more…
UX writing helps guide users, helps them interact with your product and ultimately complete their desired action. Be concise Avoid long blocks of text Avoid double negatives Begin with the objective Use specific verbs whenever possible Make the copy consistent Avoid jargon Write in the present tense Write in the Read more…
Transition words can be divided into several categories, based on the type of transition you want to make. There are often several words available for one transition. Sometimes they mean the same, sometimes there are slight differences. Yoast has produced a great, short summary. Use them as you wish and Read more…
13 free search engine optimisation (SEO) extensions you should download and use. Follow the links to find out more and download. Keywords Everywhere Keyword Surfer Mozbar Similar Web Redirect Path Buzzsumo Meta SEO Inspector Check My Links Pagespeed Insights SEO Minion SEOquake Ninja Outreach Fatrank
The GOV.UK design principles are a great starting point if you’re looking for a set of 10 high-level principles to help make your digital project great. 1. Start with user needs Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build Read more…