The 6 Cs of health and social care was originally set up by the NHS in 2012 and is also known as the six care values. The 6 Cs are a set of values that underpins the delivery of care and help to create consistency. The 6 Cs of health and Read more…
Designing content, not creating copy Good content design allows people to do or find out what they need to from the government simply and quickly using the most appropriate content format available. It is based on research into GOV.UK user behaviour, analytics and feedback. Read the original version of this Read more…
The decisions you make about digital projects can unquestionably help influence what you do, why you’re doing it and how it is going to help the end-users. Decisions need to be based on robust data but never forget the voice of the end-user. Get close to people Get to know Read more…
GOV.UK have spent a substantial amount of time understanding users and recommending strategies website owners should implement to help make their websites accessible. The four basic principles are that websites should be: perceivable operable understandable robust By focusing on the 4 principles of accessibility, not technology, the emphasis is on Read more…
10 simple tips if you need to write a blog post, presentation or any piece of content that you want people to engage with. 1. Establish ‘The Point’ Don’t write anything until you establish ‘The Point’: what you want to say and why it needs to be said. Once you Read more…
A Service Standard helps teams to create and run great public services. But not just public services; these 14 really helpful points, developed by GOV.UK, can be used for any web design and development project.
The NHS design principles are a great starting point if you’re looking for a set of nine high-level principles to help make your digital project great. Put people at the heart of everything you do Patients, family, carers, staff. Design things that understand and respect people’s needs. Take the time Read more…
Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
Definition of usability A service is usable if the people who need it can use it to get the right outcome for them. Original author / source: GOV.UK