You may find these tips useful if you are designing, developing or building something and want to know what excellent looks like. Focused utility Simple design Crafted execution Original author / source: Unknown
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…
8 simple things you should consider when you’re thinking about Search Engine Optimisation (SEO). Original author/source: Unknown
If you’re looking to design and create content then you might find these tips from GOV.UK helpful. Discovery – learn about your users, your subject and existing content by: finding the words people use (Google Analytics, Adwords and Trends, online forums, social media) attending user research (listen to phone calls, Read more…
If you need to write really good sentences then you might find these five tips useful. Be specific and precise Put your reader at the centre of everything you do and write Use emotion to evoke a feeling Keep your sentences short; 14 words should be the maximum. Be concise Read more…
Social Media Today has published an excellent infographic with a list of tools to help you rank higher on search engines. Worth a read!
Create a logo Try these websites is you need to create a logo. Experiment with the various options until you find something you like. Logomakr Logaster Hipster Logo Generator Free Logo Design Online Logo Maker Logogenie Ucraft Placeit Tailor Brands Logo inspiration Need to create a logo but struggling? You Read more…
The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…
A design audit is an analysis of all the visual elements used by an organisation. The goal of a design audit is consistency but, in the early stages, you are looking for inconsistencies. Before you start, try and get a copy of every visual asset you can get your hands Read more…
The difference between features and benefits is simple. Features Features are facts about products or services; they add credibility and substance to your sales pitch Benefits Benefits give customers a reason to buy because they explain how your product or service improves their lives So what? To translate features into Read more…