Creating a product description or piece of copyright content is not hard. You just need to ask 5 simple questions and, from that, you should have most of the information you need. How would you describe the product or service? What’s unique/special about this product or service? What big benefit Read more…
Digital icebreakers are a fantastic way of bringing a team of people together. An ice breaker is a game or activity that you can do with the members of your team to get to know each other better and stimulate conversation. You might use one to get to know a Read more…
At a high-level, a good website should be useful, usable, credible and accessible. All websites need to work, technically, have a great design and engaging content. Whilst all three are interlinked, the content is arguably the most important element. Website principles The aspiration is to have a brilliant website(s). Brilliant, Read more…
Email and social media marketing should work in unison with each complementing and the other. In isolation, each is a powerful marketing tool but when combined they are a really powerful tool. This infographic shows stats on email marketing how standalone social media compares to email how to combine the Read more…
Dan Slee has compiled a list of 52 skills your communication team need to know and it’s rather accurate. Strategic Know your organisation’s priorities. Its priorities are the comms team’s priorities. Know how your team reports and contribute to that. Know how to evaluate. Be a specialist-generalist. Know the basic Read more…
You may find these tips useful if you are designing, developing or building something and want to know what excellent looks like. Focused utility Simple design Crafted execution Original author / source: Unknown
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…
The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…
What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…