Dan Slee has compiled a list of 52 skills your communication team need to know and it’s rather accurate. Strategic Know your organisation’s priorities. Its priorities are the comms team’s priorities. Know how your team reports and contribute to that. Know how to evaluate. Be a specialist-generalist. Know the basic Read more…
You may find these tips useful if you are designing, developing or building something and want to know what excellent looks like. Focused utility Simple design Crafted execution Original author / source: Unknown
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…
The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…
What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing e.g. purchase). When it comes to persuasive design, users Read more…
If you’re looking to write a press release then you might find the following structure useful. Who Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit? What What is new? Why Why is this important news — Read more…
Definition of usability A service is usable if the people who need it can use it to get the right outcome for them. Original author / source: GOV.UK
If you’re looking for an infographic showing how Apple approach marketing then you might find the following resource useful. Original author / source: Entrepreneur