What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing e.g. purchase). When it comes to persuasive design, users Read more…
If you’re looking to write a press release then you might find the following structure useful. Who Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit? What What is new? Why Why is this important news — Read more…
Definition of usability A service is usable if the people who need it can use it to get the right outcome for them. Original author / source: GOV.UK
If you’re looking for an infographic showing how Apple approach marketing then you might find the following resource useful. Original author / source: Entrepreneur
If you’re looking for a simple graphic that shows the stages of inbound sales then you might find the following resources useful. Original author / source: Hubspot Documents
The new buyers’ funnel is the process of building relationships with buyers as they move through your sales funnel. Typically, these stages are awareness, interest, consideration, purchase, post-purchase and re-purchase. New Buyer’s Funnel Original author / source: Act-On Lead Nurturing Funnel Original author / source: Salesworks Multichannel Marketing Growth Wheel Read more…
To successfully find your target market you need to consider demographics, psychographics and behavioral traits. Use this market research funnel as a quick guide. Original author / source: Unknown
If you’re looking for a Who, What, Where, When, Why, How diagram then you might find the following image useful.