While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly.
- Who the hell are you?
- Why should I care?
- Why should I believe you?
The holy trinity of technology marketing, (12 page PDF document)
Original author / source: Velocity