While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly.

  1. Who the hell are you?
  2. Why should I care?
  3. Why should I believe you?

The holy trinity of technology marketing, (12 page PDF document)

Original author / source: Velocity