The truth is that not every product or topic is exciting. Use these 4 simple tips to make the boring a little more exciting. Tip 1 – Creative the narrative What is your product or service? How did you come up with that solution? What problems led you to creating Read more…
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…
AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. persuasion The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing). When it comes to persuasive design, users go Read more…
The new buyers’ funnel is the process of building relationships with buyers as they move through your sales funnel. Typically, these stages are awareness, interest, consideration, purchase, post-purchase and re-purchase. New Buyer’s Funnel Original author / source: Act-On Lead Nurturing Funnel Original author / source: Salesworks Multichannel Marketing Growth Wheel Read more…
If you’re looking for free communication and marketing plan templates then you might find the following documents useful. Communication Plans Blank Communications Plan template, (8 page Word document) Blank Communications Plan template, from Comms2Point0 (Word document) Project and Communication Plan template, (9 page Word document) Marketing Plans Blank Marketing Plan template, (5 page Read more…
While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly. Who the hell are you? Read more…
Traditional marketing talks at people. Content marketing talks with them. The principles of content marketing are: It’s not about you Pick a single, high-priority issue Find some clear water Aim for an independent tone of voice Support your story with data Use your customers Your users are witnesses Pick a Read more…
Purpose In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ Coca-Cola Marketing Plan, (12 page PDF document) Original author / source: Matt Curd
1 Understand how and why people use your service by: mapping the end-to-end user journey of those who currently use your services via offline channels identifying what it is in the offline process that makes it more convenient for service users to continue to use your service this way identifying Read more…