AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. persuasion
The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing).
When it comes to persuasive design, users go through a few stages between Awareness and Action, and the design should guide them from one stage to the next and include:
- Awareness
- Relevant
- Credible
- Usable
- Desirable
- Persuasive
- Action
![](https://www.davidhodder.com/wp-content/uploads/2018/07/AwarenessActionsFunnel.png)
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