Persuasion works best when it’s aimed at a simple, clearly defined, outcome.
Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know and can use in their daily lives.
Social proof
We do what other people do
Liking
We listen more to people we like
Authority
We obey people we respect
Scarcity
The less there is, the more we want it
Consistency
We honour our past commitments
Reciprocity
We return favours and pay debts
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