Persuasion works best when it’s aimed at a simple, clearly defined, outcome.
Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know, and can use in their daily lives.
We do what other people do
We listen more to people we like
We obey people we respect
The less there is, the more we want it
We honour our past commitments
We return favours and pay debts
Original author / source: Copywriting Made Simple