The marketing mix definition is about putting the right product in the right place, at the right time and at the right price. If you’re looking for marketing mix information then you might find these resources useful.

Marketing Mix 4 P’s to 4C’s

Marketing Mix 4Cs

Marketing Mix Table

Marketing Mix 4 P’s

Marketing Mix 4Ps

Marketing Mix Table

Marketing Mix 7 P’s

Marketing Mix 7Ps

Marketing Mix Table

Original author / source: MarketingMix / Wikipedia

Marketing and Communications Plan template headings

  1. Brief summary
  2. Relevant reference documents
  3. Main audiences
  4. Objectives
  5. Marketing mix (product, promotion, price, place, people)
  6. Key messages
  7. Communication principles
  8. Situation analysis (SWOT)
  9. Phases and dates
  10. Delivery channels
  11. Stakeholders (audience, message, importance, channels)
  12. Risks (risk, mitigation)
  13. Evaluation
  14. Campaign activity planner (when, audience, activity, responsible, estimated cost, measure of success, who)
  15. Social media messaging
David Hodder - Communication and Marketing Banner