If you’re looking for free communication and marketing plan templates then you might find the following documents useful. Communication Plans Blank Communications Plan template, (8 page Word document) Blank Communications Plan template, from Comms2Point0 (Word document) Project and Communication Plan template, (9 page Word document) Marketing Plans Blank Marketing Plan template, (5 page Read more…
Work is hard enough at the best of times, but it’s OK to… say “I don’t know” ask for more clarity stay at home when you feel ill say you don’t understand ask what acronyms stand for ask why, and why not forget things introduce yourself depend on the team ask Read more…
If you’re looking for a website build philosophy model then you might find this resource useful.
If you’re looking for reasons why people might visit a website then you might find this resource useful.
If you’re looking for website customer experience / user journey examples then you might find the following images useful. Apply for a bus pass Customer Journey example Rail Europe Experience Map example Rail Europe touch-points by channel example Ticket travel customer experience example Blank Customer Experience Map Mobile phone Customer Read more…
A digital strategy is a plan to accomplish something with the benefit of digital tools. ‘Focus on the user and all else will follow’ – Google Our mission is to provide residents and employees with the best digital services in local government – so straightforward and convenient that all those Read more…
A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centred thinking, align your team under a shared vision, and Read more…
If you’re looking for ways to brainstorm like a pro then you might find this resource useful. 1, Keep a collective open mind The biggest challenge of brainstorming in a team is keeping a collective open mind. Many of us self-censor our thoughts for fear of looking stupid in front Read more…
These 40 tips may seem basic, but you’ll find many at the core of the best email marketing campaigns. You’ll also notice that many of the examples employ five or more of these tips in a single email. Create an exclusive club. Show that you care. Ask for feedback. Use Read more…
Nearly all campaign and communication activities will have an aspect of behaviour change as their outcome. By applying behavioural theory, we can design more effective communications to influence how people act for the public good. A common framework – EAST The EAST framework devised by the Behavioural Insights Team is Read more…