If you’re looking for website customer experience / user journey examples then you might find the following images useful.
Apply for a bus pass Customer Journey example
![Apply for a bus pass Customer Journey example](https://www.davidhodder.com/wp-content/uploads/2018/01/ApplyBusPassCustomerJourneyExample.jpg)
Rail Europe Experience Map example
![Rail Europe Experience Map Example](https://www.davidhodder.com/wp-content/uploads/2018/01/RailEuropeExperienceMapExample.png)
Rail Europe touch-points by channel example
![Rail Europe Touchpoints By Channel Example](https://www.davidhodder.com/wp-content/uploads/2018/01/RailEuropeTouchpointsByChannelExample.png)
Ticket travel customer experience example
![Ticket Travel Customer Experience Example](https://www.davidhodder.com/wp-content/uploads/2018/01/TicketTravelCustomerExperienceExample.png)
Blank Customer Experience Map
![Blank Customer Experience Map](https://www.davidhodder.com/wp-content/uploads/2018/01/BlankCustomerExperienceMap.png)
Mobile phone Customer Journey example
![Mobile Phone Customer Journey Example](https://www.davidhodder.com/wp-content/uploads/2018/01/MobilePhoneCustomerJourneyExample.jpg)
Buying a new car Customer Journey example
![](https://www.davidhodder.com/wp-content/uploads/2020/09/Buying-A-Car-Customer-Journey-Map.jpg)
User story example
![User Story Example](https://www.davidhodder.com/wp-content/uploads/2018/01/UserStoryExample.png)
Business traveler user journey example
![Business Traveller User Journey](https://www.davidhodder.com/wp-content/uploads/2018/01/Business-Traveller-User-Journey.png)
Customer journey example
![Dapper Customer Journey](https://www.davidhodder.com/wp-content/uploads/2018/01/Dapper-Customer-Journey.jpg)
Health insurance journey map example
![Health Insurance Journey Map](https://www.davidhodder.com/wp-content/uploads/2018/01/Health-Insurance-Journey-Map.png)
Wealth management user journey example
![Wealth Management User Journey](https://www.davidhodder.com/wp-content/uploads/2018/01/Wealth-Management-User-Journey.png)
Buyer journey example
![Buyer Journey Example](https://www.davidhodder.com/wp-content/uploads/2018/01/Buyer-Journey-Example.png)
![David Hodder - Five Levels Of Awareness Funnel](https://www.davidhodder.com/wp-content/uploads/2020/10/Five-Levels-Of-Awareness-Funnel.jpg)
Service blueprint example
![Service blueprint example](https://www.davidhodder.com/wp-content/uploads/2018/01/Service-Blueprint-Example-301017.png)
NHS Digital ‘North Star’ example
![NHS North Star Pathway](https://www.davidhodder.com/wp-content/uploads/2018/01/NHS-North-Star-Pathway.png)
Templates
Further information and documents
- Anatomy of a User Story Map
- Reading a Customer Journey Map
- Story Map Concepts
- Customer Lifecycle Mapping – Getting to Grips with Customers
![David Hodder - User Experience Banner](https://www.davidhodder.com/wp-content/uploads/2020/01/User-Experience-Banner.jpg)