Traditional marketing talks at people. Content marketing talks with them. The principles of content marketing are: It’s not about you Pick a single, high-priority issue Find some clear water Aim for an independent tone of voice Support your story with data Use your customers Your users are witnesses Pick a Read more…
Content is so critical because people care about their own problems much more than they care about your products. When you capture your company’s expertise and package it up to help your prospects do their jobs, you earn people’s attention instead of simply assuming you’ll get it. Content also fuels the Read more…
Purpose In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ Coca-Cola Marketing Plan, (12 page PDF document) Original author / source: Matt Curd
Choosing the right internal communication channel can tricky. An employee magazine is just one channel, among many, that are available to you to convey your messages. Use this tool to check the advantages and disadvantages of each channel. Original author / source: Unknown
An overview of the key elements for internal communications. Original author / source: Icology
To quote Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Original author / source: Unknown
Easily keep track of all your social media posts in one handy Excel calendar document. Social media content calendar, (Excel document)
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
By making choices that are ethical, and based around the user, we can create a better web for everyone. Web applications should work for everyone Built on top of progressive enhancement Prioritise accessibility Develop inclusive forms Test with real users Web applications should work everywhere Built responsively Value performance Leverage Read more…
PESO stands for paid, earned, shared, owned and is a way to segment marketing channels into discrete groups.