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David Hodder

  •  About me
  •  What I do
  •  Portfolio
    •  Commissioning (Digital) at Plymouth City Council
    •  Corporate Web Manager at Plymouth City Council
    •  Web and Digital Media Manager at Devon and Cornwall Police
    •  IT Training and IT Project Manager at Brymon Airways / British Airways
    •  Project Assurance at North Somerset Council
    •  Intranet Project Manager at Comair (South Africa)
    •  Sales Advisor at PC World
    •  Internet Author at University of Exeter
    •  Internet Author / Webmaster at PAA Journal
    •  Promotions Assistant / Webmaster at University of Plymouth
  •  Free resources
    •  Content
    •  Communication and Marketing
    •  Digital Marketing and SEO
    •  Design and Branding
    •  Email
    •  Internal Communications
    •  Project Management
    •  Social Media
    •  Web Development
    •  Web and Digital Management
  •  Photography
  •  Contact me

Digital Marketing and SEO

Communication and Marketing

3 key marketing takeaways from Simon Sinek

According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…

By Published, 4 years03/03/2019 ago
Digital Marketing and SEO

SEO process

8 simple things you should consider when you’re thinking about Search Engine Optimisation (SEO). Original author/source: Unknown

By Published, 4 years28/02/2019 ago
Digital Marketing and SEO

25 free SEO tools to help your website rank higher on Google

Social Media Today has published an excellent infographic with a list of tools to help you rank higher on search engines. Worth a read!

By Published, 4 years28/01/2019 ago
Communication and Marketing

28 tips to improve your website

The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…

By Published, 4 years14/01/2019 ago
Digital Marketing and SEO

The 5 P’s of Social Media Marketing

The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy. Plan Start with your objectives, and work from there. Produce Think not only about your main content piece/s, but also about any images or videos you want to create to Read more…

By Published, 4 years21/12/2018 ago
Digital Marketing and SEO

10 quick SEO tasks that could boost your rankings

Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page. Disavow negative backlinks Optimise your landing pages Find your competitors high performing content, create something better and then promote it Use infographics Create Read more…

By Published, 4 years03/10/2018 ago
Digital Marketing and SEO

Email marketing templates

If you’re looking for an email marketing planning template then you might find the following documents useful. Download the email marketing planning template (Excel)

By Published, 4 years01/10/2018 ago
Digital Marketing and SEO

100 free digital marketing and social media tools

Everyone likes a freebie and Crello have produced a great list of free tools we should all be using. It contains resources to help you with: Schedule posts Find keywords Get publications Write better copy Send better email Use design tools and editors Discover Organize your work Manage your social Read more…

By Published, 4 years28/09/2018 ago
Digital Marketing and SEO

9 simple tips for better product descriptions

A great product description is more likely to grab the attention of your customers and convert their initial interest into a successful sale. Here are 9 simple tips that you might help. Be unique Make sure your product description is unique and don’t copy text from your competitors. Search engines Read more…

By Published, 4 years28/09/2018 ago
Digital Marketing and SEO

Email marketing funnels

Want to connect with your customers directly? Email marketing can be a cost-effective way to reach new, engage with current and retain existing customers. If you’re interested in email marketing, then you might find the following infographics useful. Original author / source: GetResponse Original author / source: Unknown Original author Read more…

By Published, 4 years22/09/2018 ago

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