Landing pages are a really good way to tailor content to your audience after they click on an advert campaign link. Is your above-the-fold experience consistent with your advertising and your brand? Don’t confuse your audience. Does your page have a page title? Does your headline clearly define your business Read more…
The marketing mix definition is about putting the right product in the right place, at the right time and at the right price. If you’re looking for marketing mix information then you might find these resources useful. Marketing Mix 4 P’s to 4C’s Marketing Mix 4 P’s Marketing Mix 7 Read more…
If you’re looking for an infographic that shows how a great email should be structured then you might find this resource useful. Original author / source: Campaign Monitor
If you’re looking for a list of Search Engine Optimisation (SEO) tools then you might find these resources useful. Competition research AdWords Keyword Planner Ahrefs Mozbar MozCheck Open Link Profiler Open Site Explorer SEMrush Similar Sites Similar Web Site Alerts Web Me Up Content strategy AnswerThePublic Content Gems Content Strategy Read more…
If you’re looking for free digital marketing resources then you might find the following resources useful. Guides and strategies Coming soon… Templates Digital marketing planning template, from Smart Insights (9 page PDF document) Digital marketing strategy planning template, from Smart Insights, (14 page PDF document) One Page Digital Marketing Plan (1 page, Read more…
A collection of really useful guides from Smart Insights that could help with your digital marketing projects. Content Marketing Checklist (PDF document) Digital Marketing Benchmarketing (PDF document) Digital Marketing Infographic (PDF document) Digital Marketing Plan Template (PDF document) Email Subject Link Guide (PDF document) Marketing Models (PDF document) SEO Checklist (PDF document) Social Media Fast Start (PDF document) Read more…
If you’re looking for a quick Periodic Table of SEO success factors then you might find this resource useful. 2021 2019 2017 Original author / source: Search Engine Land
If you’re looking for free video clips / stock video resources then you might find the following links useful. Markerbook Free Videos Videezy Pixabay Videos Videvo Pexels Videos Stockio Cute Stock Footage Vimeo Free Footage Pond5
If you’re looking for reasons why people might visit a website then you might find this resource useful.
While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly. Who the hell are you? Read more…