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David Hodder

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The psychology of logo design shapes

Published by Published on 16/05/202216/05/2022

Shapes are the foundation of any design.

As a method of learning new things, our brains are programmed to recognise and recall shapes.

That is why striking and strong designs are simpler to remember and help make a lasting impression.

The following tips will help you choose the right shapes for your logo design.

Circles

  • People associate a circular logo with communities, unity, friendship, and love.

Ovals

  • People associate an oval logo with sturdiness, endurance, and stability.

Squares and rectangles

  • People associate a square or rectangular ogo with power, strength professionalism, efficiency, and stability.

Vertical lines

  • People associate vertical lines with strength, masculinity, and energy.

Horizontal lines

  • People associate horizontal lines with calmness, tranquillity, and balance.

Angled lines

  • People associate angled lines with movement and speed.

Curved lines

  • People associate curved lines with happiness, generosity, and rhythm.
David Hodder - The Psychology Of Logo Design Shapes
Categories: Design and Branding
Tags: designlogoshape

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