User experience (UX) is about having an understanding of users, what they need, what they value, their abilities, and also their limitations.

It can also take into account the business goals and objectives of the group managing the project.

Factors that influence UX

UX is about ensuring users find value in what you are providing to them.

Peter Morville represents this through his User Experience Honeycomb

UX Honey Comb

Useful: Your content should be original and fulfil a need

Usable: Site must be easy to use

Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation

Findable: Content needs to be navigable and locatable onsite and offsite

Accessible: Content needs to be accessible to people with disabilities

Credible: Users must trust and believe what you tell them

User experience interview questions to ask

User interviews that are based on task analysis usually focus on:

  • Who they are (profile)
  • What they do, when and where (context)
  • Why they do it (needs, goals, tasks)
  • How they do it (experience)
  • What they like or dislike (frustrations)

The Elements of User Experience

David Hodder - 7 Factor UX Wheel
David Hodder - Website User Experience Wheel
David Hodder - User Experience Banner