User experience (UX) is about having an understanding of users, what they need, what they value, their abilities, and also their limitations.
It can also take into account the business goals and objectives of the group managing the project.
Factors that influence UX
UX is about ensuring users find value in what you are providing to them.
Peter Morville represents this through his User Experience Honeycomb
Useful: Your content should be original and fulfil a need
Usable: Site must be easy to use
Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
Findable: Content needs to be navigable and locatable onsite and offsite
Accessible: Content needs to be accessible to people with disabilities
Credible: Users must trust and believe what you tell them
User experience interview questions to ask
User interviews that are based on task analysis usually focus on:
- Who they are (profile)
- What they do, when and where (context)
- Why they do it (needs, goals, tasks)
- How they do it (experience)
- What they like or dislike (frustrations)
The Elements of User Experience
