The strategy is based on three main stages

  1. the dreamer
  2. the realist
  3. the critic

The dreamer

Pool creative ideas without restrictions or criticism. Some ideas will work, some won’t and that’s OK.

Questions a dreamer might ask include

  • What do I want?
  • What is the solution?
  • How do I imagine the solution?
  • What are the benefits of applying this solution?
  • What will I be doing โ€“ and where will I be doing it?
  • When will I begin? Where? Why?
  • What are the benefits of achieving this?
  • What will this mean about me as a person?
  • How will it benefit those who are close to me?

The realist

Try and turn the dreams into a manageable action plan. During this stage, all the thoughts should be constructive and target turning the idea into a real plan.

Questions a realist might ask include

  • How can we apply this idea in reality?
  • What is the action plan to apply the idea?
  • What is the timeline to apply this idea?
  • How to evaluate the idea?

The Critic

Constructively critique for the idea in order to find the weak points and solve it in the final solution.

Questions a critic might ask include

  • What could be wrong with the idea?
  • What is missing?
  • Why cannot we apply it?
  • What are the weaknesses in the plan?
  • What problems could occur?
  • Who might object? Who will be unfavourably affected by this?
  • When and where might this not work? Or not be desirable?

Walt Disney Creative Strategy

Walt Disney Creative Strategy

Walt Disney Creative Strategy

Walt Disney Creative Strategy

Original author / source: Smashing Magazine

Categories: Design and Branding