If you’re looking for ways to brainstorm like a pro then you might find this resource useful. 1, Keep a collective open mind The biggest challenge of brainstorming in a team is keeping a collective open mind. Many of us self-censor our thoughts for fear of looking stupid in front Read more…
Traditional marketing talks at people. Content marketing talks with them. The principles of content marketing are: It’s not about you Pick a single, high-priority issue Find some clear water Aim for an independent tone of voice Support your story with data Use your customers Your users are witnesses Pick a Read more…
Content is so critical because people care about their own problems much more than they care about your products. When you capture your company’s expertise and package it up to help your prospects do their jobs, you earn people’s attention instead of simply assuming you’ll get it. Content also fuels the Read more…
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
An overview of the key elements of content marketing. Original author / source: EConsultancy
Use this calculator to estimate the effort you’ll need to produce a certain number of newly written pages for your website. Web content production calendar (Excel document) Original author / source: Shane Diffily
Definition of news “It is not news if a dog bites a man, but it is news if a man bites a dog” (John B. Bogart, city editor of New York Sun, 1882, quoted in Randall, 2011). “News is the unusual. It is something fresh, something people have not heard Read more…
We all have a collection of favourite and useful websites we use for web design and development. Here are a few of mine – hope you find them useful. Design Colour Hex Colour-Hex gives information about colours including colour models (RGB,HSL, HSV and CMYK), Triadic colours, monochromatic colours and analogous Read more…
In simple terms content is king and content style guides help ensure your website has the right content, in the right place, in the right format for the right audience. Get it right and you’ll keep your website visitors happy but get it wrong and you could be in a Read more…