What is context marketing?

Context marketing aims to deliver the right content to the right person, in the right place and at the right time.  Context marketing is about giving people useful, relevant content, at the point in the buying journey when they are likely to be most interested. To deliver great context marketing Read more…

What is content repurposing?

Content repurposing is changing content you have already created so it fulfils a new purpose, a different goal or appeals to a new audience. You are trying to stretch, and exploit, your valuable content so it goes as far as possible.  Benefits of repurposing content  By repurposing content, you can Read more…

Content design in Devon

What is content design? Content design helps make your website content easier to understand, simpler to read, clearer to understand and faster to use for your customers. You should look at everything and think about everything but communicate the detail in a way everyone understands. It is based on the principles Read more…

What is content design?

Good content design can help your users find the information, or complete a task, quicker and easier meaning they are likely to be less frustrated. It should be based on research, user behaviour, analytics and feedback. A content designer helps formulate creative ideas and content strategies for all digital channels. Read more…

The definitive guide to copy writing

Copy writing is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. This guide is for entrepreneurs, founders, marketers, bloggers, or anyone else who needs to write copy to reach a larger Read more…