From the very first Star Wars film through to the latest, this incredible film franchise has produced some of the most memorable quotes ever heard. Here are 145 of my favourites. Quote Character 1 It’s a trap! Admiral Ackbar 2 Someday I will be the most powerful Jedi ever. Anakin Read more…
10 simple tips if you need to write a blog post, presentation or any piece of content that you want people to engage with. 1. Establish ‘The Point’ Don’t write anything until you establish ‘The Point’: what you want to say and why it needs to be said. Once you Read more…
If you’re looking to design and create content then you might find these tips from GOV.UK helpful. Discovery – learn about your users, your subject and existing content by: finding the words people use (Google Analytics, Adwords and Trends, online forums, social media) attending user research (listen to phone calls, Read more…
If you need to write really good sentences then you might find these five tips useful. Be specific and precise Put your reader at the centre of everything you do and write Use emotion to evoke a feeling Keep your sentences short; 14 words should be the maximum. Be concise Read more…
The difference between features and benefits is simple. Features Features are facts about products or services; they add credibility and substance to your sales pitch Benefits Benefits give customers a reason to buy because they explain how your product or service improves their lives So what? To translate features into Read more…
What is a content swipe file? A swipe file is a collection of writing examples. These examples can be anything you might find useful. Professional writers use swipe files to inspire their content and improve their skills. Or, in other words, a great way for you to find inspiration without Read more…
Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service. Explain the problem/scenario Link the problem/scenario to the reader’s current situation Position the product as the solution Convince the reader to choose your product Contain a call to action that Read more…
Persuasion works best when it’s aimed at a simple, clearly defined, outcome. Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know, and can use in their daily lives. Social proof We do what other people do Liking We listen more to people we like Read more…
You don’t need to use long and fancy words. Simple words are so much better. Primary We learn simple words first and remember them for the rest of our lives Strong Simple words are simple and reliable Honest Simple words are based on honesty and truth Clear Simple words have Read more…
The simplest type of headline simply says what the product is and what it does. The basic formula is [Product] is a [description] that helps you [action]. For example, Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. … and that’s Read more…