Designing content, not creating copy Good content design allows people to do or find out what they need to from the government simply and quickly using the most appropriate content format available. It is based on research into GOV.UK user behaviour, analytics and feedback. Read the original version of this Read more…
Content design is not just about words on the page. It’s the links, the images, the format it’s in. And it’s not just about designing a specific page – it’s about creating a whole user journey. Future Learn run a free Introduction to Content Design online course, linked to the Read more…
If you’re looking to design and create content then you might find these tips from GOV.UK helpful. Discovery – learn about your users, your subject and existing content by: finding the words people use (Google Analytics, Adwords and Trends, online forums, social media) attending user research (listen to phone calls, Read more…
If you need to write really good sentences then you might find these five tips useful. Be specific and precise Put your reader at the centre of everything you do and write Use emotion to evoke a feeling Keep your sentences short; 14 words should be the maximum. Be concise Read more…
You don’t need to use long and fancy words. Simple words are so much better. Primary We learn simple words first and remember them for the rest of our lives Strong Simple words are simple and reliable Honest Simple words are based on honesty and truth Clear Simple words have Read more…
Purpose The first principle is the purpose. There needs to be a reason for what you’re doing. Think about what is the problem or challenge you’re trying to solve? what does success look like? How will it be measured? what experience do you want your users to have? what research Read more…
What is content design? Content design helps make your website content easier to understand, simpler to read, clearer to understand and faster to use for your customers. You should look at everything and think about everything but communicate the detail in a way everyone understands. It is based on the principles Read more…
Good content design can help your users find the information, or complete a task, quicker and easier meaning they are likely to be less frustrated. It should be based on research, user behaviour, analytics and feedback. A content designer helps formulate creative ideas and content strategies for all digital channels. Read more…