Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns, which can sometimes be a complicated and challenging process. The aim is to help make the planning process simpler and easier to remember. What is a campaign? A campaign is a planned sequence of Read more…