Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page. Disavow negative backlinks Optimise your landing pages Find your competitors high performing content, create something better and then promote it Use infographics Create Read more…
If you’re looking for the latest social media sizes then you might find this infographic useful. Original author / source: Postcron
If you’re looking for an email marketing planning template then you might find the following documents useful. Download the email marketing planning template (Excel)
If you’re looking for a quick overview of the major emotions and their corresponding feelings then you might find these resources useful. Original author / source: Unknown
Everyone likes a freebie and Crello have produced a great list of free tools we should all be using. It contains resources to help you with: Schedule posts Find keywords Get publications Write better copy Send better email Use design tools and editors Discover Organize your work Manage your social Read more…
A great product description is more likely to grab the attention of your customers and convert their initial interest into a successful sale. Here are 9 simple tips that you might help. Be unique Make sure your product description is unique and don’t copy text from your competitors. Search engines Read more…
What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
Context marketing aims to deliver the right content to the right person, in the right place and at the right time. Context marketing is about giving people useful, relevant content, at the point in the buying journey when they are likely to be most interested. To deliver great context marketing Read more…