Communication and Marketing
PESO model
PESO stands for paid, earned, shared, owned and is a way to segment marketing channels into discrete groups.
Communication and Marketing
Seven C’s of effective communication
There are 7 C’s of effective communication which are applicable to both written as well as oral communication. Completeness The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A Read more…
Communication and Marketing
The periodic table of content marketing
An overview of the key elements of content marketing. Original author / source: EConsultancy
Communication and Marketing
Pestle analysis summary
Pestle Analysis is a tool that is used to identify and document the key drivers of change. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. Political factors Trading policies, Government changes, Shareholder and their demands, Funding, Governmental leadership, Lobbying, Foreign pressures, Conflicts in the political arena Read more…
Communication and Marketing
Useful websites
We all have a collection of favourite and useful websites we use for web design and development. Here are a few of mine – hope you find them useful. Design Colour Hex Colour-Hex gives information about colours including colour models (RGB,HSL, HSV and CMYK), Triadic colours, monochromatic colours and analogous Read more…