The difference between features and benefits is simple. Features Features are facts about products or services; they add credibility and substance to your sales pitch Benefits Benefits give customers a reason to buy because they explain how your product or service improves their lives So what? To translate features into Read more…
Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service. Explain the problem/scenario Link the problem/scenario to the reader’s current situation Position the product as the solution Convince the reader to choose your product Contain a call to action that Read more…
Persuasion works best when it’s aimed at a simple, clearly defined, outcome. Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know and can use in their daily lives. Social proof We do what other people do Liking We listen more to people we like Read more…
The simplest type of headline simply says what the product is and what it does. The basic formula is [Product] is a [description] that helps you [action]. For example, Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. … and that’s Read more…
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
Use this calculator to estimate the effort you’ll need to produce a certain number of newly written pages for your website. Web content production calendar (Excel document) Original author / source: Shane Diffily
Definition of news “It is not news if a dog bites a man, but it is news if a man bites a dog” (John B. Bogart, city editor of New York Sun, 1882, quoted in Randall, 2011). “News is the unusual. It is something fresh, something people have not heard Read more…