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David Hodder

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    •  Commissioning (Digital) at Plymouth City Council
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UX

Design and Branding

Colour psychology: Examples of common colours and practical tips

Colour is a powerful tool in the world of design. It can make your design more visually appealing and communicate emotions and messages. This is where colour psychology comes in. Colour psychology is the study of how colours impact human behaviour, emotions, and perceptions. By understanding the basics of colour Read more…

By Published, 2 years09/05/2023 ago
Design and Branding

The 60-30-10 Colour Rule: A guide to creating harmonious designs

What is the 60-30-10 colour rule? Use the 60-30-10 colour rule to create visually appealing colour schemes by using a combination of just three colours in a specific way. The three colours are: The dominant colour should be the main colour used in the design and cover 60% of the Read more…

By Published, 2 years09/05/2023 ago
Content

Tips for effective UX writing

UX writing helps guide users, helps them interact with your product and ultimately complete their desired action. Be concise Avoid long blocks of text Avoid double negatives Begin with the objective Use specific verbs whenever possible Make the copy consistent Avoid jargon Write in the present tense Write in the Read more…

By Published, 5 years18/05/2020 ago
Design and Branding

11 steps for better UX designs

Creativeblog has created a great, simple to follow, article to help you produce better UX designs if you work solo. The UX design process itself is very flexible and can change significantly depending on the circumstances, with different design teams having different ways of implementing their process. A clear and concise Read more…

By Published, 6 years30/07/2019 ago
Web and Digital Management

UX resource list

If you’re looking for a list of UX resources then you might find the following mega list of links useful. Canvas Design a better toolbox: Design a better business toolbox DIY Toolkit: Practical tools to trigger and support social innovation Canvas Compilation: My personal Canvas compilation Inspiration Lapa Ninja: The Read more…

By Published, 7 years23/07/2018 ago
Web and Digital Management

User Experience basics

User experience (UX) is about having an understanding of users, what they need, what they value, their abilities, and also their limitations. It can also take into account the business goals and objectives of the group managing the project. Factors that influence UX UX is about ensuring users find value Read more…

By Published, 8 years19/02/2018 ago
Web and Digital Management

Empathy maps

To design, and implement something, we first need to understand our users. Empathy maps are a powerful that you should use throughout the UX process.       Original author / source: NN Group

By Published, 8 years18/02/2018 ago
Web and Digital Management

How to do it like Google with this powerful checklist

Notes from Google I/O 2017 on choosing the right words Writing is easy. All you have to do is cross out the wrong words. (Mark Twain) Topics covered: Introduction to Content Strategy Maggie Stanphill, UX Director, Content Strategy, Google Three UX Writing Best Practices Alison Rung, UX Writer, Google Building Brand voice for Read more…

By Published, 8 years ago
Design and Branding

10 UX tips for creating a flawless website

If you’re looking for a simple graphic that shows 10 UX tips then you might find the following resources useful. Original author / source: uCraft

By Published, 8 years ago
Digital with David
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