If you’re looking for ways to brainstorm like a pro then you might find this resource useful. 1, Keep a collective open mind The biggest challenge of brainstorming in a team is keeping a collective open mind. Many of us self-censor our thoughts for fear of looking stupid in front Read more…
These 40 tips may seem basic, but you’ll find many at the core of the best email marketing campaigns. You’ll also notice that many of the examples employ five or more of these tips in a single email. Create an exclusive club. Show that you care. Ask for feedback. Use Read more…
Nearly all campaign and communication activities will have an aspect of behaviour change as their outcome. By applying behavioural theory, we can design more effective communications to influence how people act for the public good. A common framework – EAST The EAST framework devised by the Behavioural Insights Team is Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns, which can sometimes be a complicated and challenging process. The aim is to help make the planning process simpler and easier to remember. What is a campaign? A campaign is a planned sequence of Read more…
This is a fictional case study to illustrate how the GCS Evaluation framework could be used. All stated campaign goals, objectives, plans and data are fictitious. GCS Evaluation Framework example , (19 page PDF document) Original author / source: Government Communication Service
15 points developed by the Local GOV Digital Team to help make their digital services outstanding. Understand user needs. Research to develop deep knowledge of who the service users are and what that means for the design of the service. Ensure a suitably skilled, sustainable multidisciplinary team, led by a Read more…
POEM is a way of categorising media. In this case, we’ll be speaking about the digital world, but it could also be non-digital. So the first letter in the acronym is P for Paid. This refers to all types of media you pay for. For example, buying key words on Read more…
While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly. Who the hell are you? Read more…
Traditional marketing talks at people. Content marketing talks with them. The principles of content marketing are: It’s not about you Pick a single, high-priority issue Find some clear water Aim for an independent tone of voice Support your story with data Use your customers Your users are witnesses Pick a Read more…
Content is so critical because people care about their own problems much more than they care about your products. When you capture your company’s expertise and package it up to help your prospects do their jobs, you earn people’s attention instead of simply assuming you’ll get it. Content also fuels the Read more…