What is a content swipe file? A swipe file is a collection of writing examples. These examples can be anything you might find useful. Professional writers use swipe files to inspire their content and improve their skills. Or, in other words, a great way for you to find inspiration without Read more…
You have spent months building your new website. But ‘going live’ isn’t quite as simple as pressing one button. Web Designer Depot have produced a great guide called ‘How to stop SEO disasters during website migration’. Read the full version on their website or have a scan of the main Read more…
Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service. Explain the problem/scenario Link the problem/scenario to the reader’s current situation Position the product as the solution Convince the reader to choose your product Contain a call to action that Read more…
Persuasion works best when it’s aimed at a simple, clearly defined, outcome. Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know and can use in their daily lives. Social proof We do what other people do Liking We listen more to people we like Read more…
You don’t need to use long and fancy words. Simple words are so much better. Primary We learn simple words first and remember them for the rest of our lives Strong Simple words are simple and reliable Honest Simple words are based on honesty and truth Clear Simple words have Read more…
The simplest type of headline simply says what the product is and what it does. The basic formula is [Product] is a [description] that helps you [action]. For example, Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. … and that’s Read more…
The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy. Plan Start with your objectives, and work from there. Produce Think not only about your main content piece/s, but also about any images or videos you want to create to Read more…
If you’re looking to update, and overhaul, your website then you might find these five simple tips useful. And, because these tips can be linked to data it’s easier to work out whether your new website is successful (or not). Original author / source: Social Media Today
The NHS design principles are a great starting point if you’re looking for a set of nine high-level principles to help make your digital project great. Put people at the heart of everything you do Patients, family, carers, staff. Design things that understand and respect people’s needs. Take the time Read more…
Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page. Disavow negative backlinks Optimise your landing pages Find your competitors high performing content, create something better and then promote it Use infographics Create Read more…